At heart, I'm a UX designer with a keen eye for crafting beautiful interface designs and result-driven user experiences. With more than fifteen years of experience in the dynamic world of UX, I've had the opportunity to work across a diverse range of projects in fast-paced high-growth environments. From designing eCommerce sites, NFT web experiences, and apps for kids to developing user experiences for connected products (IoT), I've been immersed in various design processes from concept to implementation. I have built and led multi-disciplinary design teams, ranging from small groups to a team of thirty designers.

In addition to delivering outstanding products, I take pride in developing tools and processes to support design teams. This includes establishing internal design systems and creating onboarding guides to empower visual designers in crafting impactful web pages. Recently, I've ventured into building design systems using Figma, collaborating closely with developers to streamline workflows and enhance efficiency in coding.

In addition, I've embraced data-driven design principles, crafting A/B test plans to optimize user experiences and drive measurable results. My passion lies in creating intuitive, user-centric designs that resonate with audiences and exceed expectations.

I thrive on collaboration with cross-functional teams and leveraging my skills to create meaningful and impactful user experiences. Let's collaborate to bring your ideas to life.